Lyft: Guide to Good Scootiquette

This very flashy pamphlet was handed out at SXSW 2019 on behalf of Lyft to promote safe scooter practices. This is a good example of my recent print work: a complex project (multiple pop-up elements inside!) that passed through many creative hands and required many rounds of proofing to keep the proper style in check while also cross-referencing maps, names and client standards. I also proofed the other elements here: video, social posts and related collateral.

And here’s a flip through the full booklet: