Frost Bank’s Opt for Optimism campaign was designed to inject some heart into the banking industry. It included a partnership with a nationally recognized positivity psychologist and proprietary research that put a spotlight on the impact optimism has on better physical, emotional and financial health.
My role was proofing the research, numerous infographics, a large-scale social media push and a website that underwent ongoing updates. I kept a careful eye toward making sure that the correct statistics were cited across all pieces and that they all followed the client’s exacting style guidelines. I performed line editing on optforoptimism.com through each iteration and flagged bugs in rounds of QA/functionality testing.
