I edited several editions of YETI’s semiannual journal/catalog, the YETI Dispatch, which reads more like an adventure magazine than a summary of products. Tagline: Stories from the wild and the gear that fuels them.
Long-form articles addressed such issues as the politics of fishing in Bhutan and how the U.S. Wild and Scenic Rivers Act falls short of protecting waterways. I line edited copy and performed in-depth fact-checking. Working with the YETI team, I asked questions to boost clarity and context. The catalog pages required close comparisons of pricing sheets, product specs and trademarked product names — gotta prevent mix-ups between a Hopper Backflip™ and a YETI® Hopper Two™20, right?
The Dispatch was featured in Communication Arts. Click the images under “Browse Projects” at the bottom of this link to see more.
